Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience more efficiently.

Digital Marketers are invited to look to The Future of Search! Learn from industry experts and network with peers in this unique two-day experience.

Have you tried to use generative AI in your digital marketing but found that it behaves more like “ spicy autocomplete ” than actual intelligence? Try using disconfirming questions. Here’s how.

AI is sure to have fundamental ripple effects in SEO , but I’m predicting that the importance of establishing authority won’t be diminished.

Custom elements in document heads can disrupt Google’s rendering, potentially harming SEO; JSON-LD offers a flexible alternative.

Google Business Profiles seems to have added more options to when you should be notified from the platform.

Google’s John Mueller said it “reduces some risk” to launch a new domain prior weeks before migrating your site to it. John said this helps both with internal site risks and also external site risks (like from Google’s side).

Microsoft is testing showing larger favicons that also animate in the Bing Search results. The favicons look a lot larger in this test, here are side by side comparisons so you can see yourself.

Google is now showing the product price range slider with a store name overlayed. I know the slider is not new, it shows you the price range of that product that Google tracked

Microsoft’s Bing CEO, Mikhail Parakhin, said that Bing Chat has received significant performance improvements last week that makes Bing Chat more responsive and faster. Bing also reworked voice SDK in both the iOS and Android Bing apps to make it more reliable and lower latency.