Archive for June, 2023

Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries

2023/06/30

Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review summaries, and new price match monitors.

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Google To Shutter Buy On Google Program In US

2023/06/30

Google sent merchants an email yesterday informing them that Buy on Google in the United States will be closing on September 26, 2023. Google is piloting a new feature to skip right to the checkout page for merchants but the Buy on Google will be gone for Google Search, however, will remain on YouTube.

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Google Ads Showing Larger Images Again

2023/06/30

Google Ads has been showing larger images on and off for a while now. But here is an ad for a law firm that has really large images on the desktop search interface.

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Bing Chat Share Feature Returning On July 4th

2023/06/30

In May, Bing added a share feature to Bing Chat and then had to abruptly remove the feature in early June. Bing’s Mikhail Parakhin said that the feature should start to slowly roll back out, under a new system, starting on July 4th.

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Google Ads New Brand Restrictions For Search & Brand Exclusions For Performance Max

2023/06/30

Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns.

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Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push

2023/06/30

CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures Marketing technology budgets have held steady from 2022 to 2023, as 75 percent of chief marketing officers say they are confronted by pressures to do more with less, while 49 percent expect to increase their influencer marketing spending — the area least likely to see budget cuts, according to newly-published CMO survey data. MarketingCharts U.S

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Try This ChatGPT Plugin To Learn About Your New GA4 Property via @sejournal, @kristileilani

2023/06/30

Looking for different ways to access Google Analytics after UA deprecation? Leverage ChatGPT with this plugin to navigate your GA4 data with an AI assistant.

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GA4: The Good, The Bad, And The Alternatives via @sejournal, @macuraa

2023/06/30

Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it. The post GA4: The Good, The Bad, And The Alternatives appeared first on Search Engine Journal .

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Diversify Your Content Strategy — Whiteboard Friday

2023/06/30

Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone.

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