The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media 70 percent of B2B marketers have said that they plan to increase marketing budgets during 2023, with 19 percent planning on significant increases and 51 percent expecting a moderate increase, while social, media, content marketing, and email topped the list for most effective revenue drivers — some of the findings contained in newly-published B2B survey data. MediaPost B2B Buyers Report Evaluating More Brands During the Purchase Journey Technology and manufacturing B2B buyers evaluate an average of 3.4 brands during purchasing — up from 3.3 during 2022, with buyers having higher expectations, while 51 percent said that they consulted social media mentions in the decision-making process during 2023, up from 46 percent last year, according to recently-released report findings.

Read this blog for tips and techniques to improve the technical SEO structure of multilingual websites. The post 4 Technical SEO Tips For Multilingual Websites appeared first on Search Engine Journal

In this on-demand webinar, Meza shares what it takes to form an effective content strategy while keeping up with modern times. Watch now. The post Is Content The King In Modern SEO?

Google’s local algorithm demands different tactics for link building.

Looking to add AI-generated content to your SEO strategy? Check out our upcoming webinar with Conductor to learn ways you can overcome these challenges. The post How To Use AI To Enhance Your SEO Content Writing [Webinar] appeared first on Search Engine Journal .

The secret to a powerful brand story? Ikigai

Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard use your device’s precise location.” The notice

Here is a recap of what happened in the search forums today…

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care