Some of the Google Search rank-checking tools are so far off their scales that they look broken to me. Did Google’s insane volatility break the automated Google Search volatility tracking tools?

Google Search is testing boxed-in favicons for snippets.

Google’s John Mueller was asked if keyword research helps SEO. John immediately replied, “no,” but then explained why he said no.

Google’s John Mueller seemed to get annoyed the other day around people faking who they are with fake personas. He posted a PSA, public service announcement, on Twitter Monday saying, “PSA making up fake people for your review site is awkward, even with fake Linkedin profiles. Copying YT reviews from others together to make your own is cheap

Google News seems to be testing a new section in the “for you” section named “Suggested for you.” This section shows you news sources that you can follow within Google News.

’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One?

Save resources by optimizing your use of bottom of funnel keywords (BOFU). Learn its importance and how to measure conversion in this guide. The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Like any endeavor, SEO works best with clearly defined and articulated goals.