It’s easy to blame PPC when leads aren’t converting to customers. But there are many reasons outside of PPC that this problem exists

Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi

Meta is widely rolling out its web version of Threads.

Explore the latest round of investments for Hugging Face that demonstrate big tech’s continued interest in open-source AI advancements and collaborations. The post Hugging Face Receives $235M Investment Raising Value To 4.5B appeared first on Search Engine Journal

Google is automatically upgrading vehicle ad campaigns to Performance Max starting in September. The post Google Automatically Upgrading Vehicle Ads To Performance Max appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Meta has launched a new search tool that tracks branded content campaigns.

Google Business Profile and other types of Google-related phone scams are on the rise in 2023, according to data shared with Search Engine Land by voice security service Hiya. Why we care. If anyone calls you about your listing – telling you it “needs to be verified,” “has been flagged for review,” or “may be suspended” and promises to help you for a fee, it’s a scam.

Discover Code Llama, Meta’s latest large language model (LLM) for coding. Learn how it could shape the future of programming, along with risks it poses.

Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September.