We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated bidding and recommendations, plus data-driven attribution.) But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts?

Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business.

After testing three different formats for links within the Google Search Generative Experience and then pausing that test a few weeks later, Google has officially decided to go with the arrow-down buttons that reveal links to web pages as cards.

Google has shared some early feedback on how searchers and consumers use the new Search Generative Experience while expanding access to SGE in Japan and India. Google also officially launched link cards in SGE after weeks of testing.

Google’s John Mueller said that “illegal content” is not always considered spammy content.

Google’s John Mueller said that using a different domain name for your web site and your company email has no impact on your SEO.

Google is testing a “visual results” section in its search results. I am not 100% sure if this is new because we have seen very visual results similar to this before but the title “visual results” does seem new to me.

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help.