Archive for August, 2023

What Diners Write About Most: A Study of Restaurant Review Place Topics

2023/08/21

Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it . You may have read that there’s a demonstrable Google local ranking boost when a brand-new restaurant gets its first ten reviews .

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Is Google Collecting Children’s Data For Ads? New Report Sparks Concern via @sejournal, @MattGSouthern

2023/08/21

New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws.

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Google Answers If Noindex Is Okay For Altering Sitelinks via @sejournal, @martinibuster

2023/08/19

Google’s John Mueller answers whether it’s okay to use the noindex tag to remove an unwanted page from the sitelinks The post Google Answers If Noindex Is Okay For Altering Sitelinks appeared first on Search Engine Journal .

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Daily Search Forum Recap: August 18, 2023

2023/08/18

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google SGE has dropped showing citations and links in the AI-generated answers…

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IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns

2023/08/18

IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children

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Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more

2023/08/18

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product.

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How to optimize for search intent: 19 practical tips

2023/08/18

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query.

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Beyond search volume: Future-proofing keyword research for SEO

2023/08/18

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past.

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Google stops testing links in Search Generative Experience snapshot answers

2023/08/18

Google began testing links within the Search Generative Experience AI-generated snapshot answers earlier this month.

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