Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced:

Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact…

As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning and execution.

I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot filter on is Bing Chat. We got Bing Images, Bing Videos, Bing News, Bing Knowledge filters, but Bing Chat is combined with Web Search.

Fabrice Canel from Bing also announced that the disavow link tool will soon be removed from Bing Webmaster Tools. Bing said their algorithms and artificial intelligence capabilities are now so good that they don’t need you to disavow bad links, they can figure it out on their own.

TikTok is testing displaying links to Google search results from its own internal search results page.

Bing Chat announced yesterday at the AI event a new Bing Chat feature that uses “memory” – something we covered a couple of times here before.

Bing Webmaster Tools began testing its new Sitemap Index Coverage report in June after it was announced a few months prior. As of a few weeks ago, it went fully live, but Microsoft didn’t announce it until yesterday at the keynote Fabrice Canel gave at PubCon.

When the September 2023 Google helpful content update came out, Google added new information to its documentation around this update. One thing was specific to this documentation change was around hosted third-party content. But Gary Illyes from Google said at PubCon last night that it was not yet implemented into the actual algorithm.