B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. MarketingProfs “Content marketers, particularly in the B2B space, absolutely must be in that precious 25.6% minority who set aside more than 4 hours a week to promote their content.” — @Mike_Allton of @Agorapulse Click To Tweet Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences 48 percent of CMOs and senior marketers have said that during 2023 technology that enhances the brand idea helps drive a great brand experience — up from 34 percent in 2022, while interface innovation, powerful ideas, and smart personalization rounded out the list of top methods for achieving top brand experiences, according to recently-released survey data. MarketingCharts OpenAI unveils Dall-E 3, latest version of its text-to-image tool The latest incarnation of OpenAI’s image-generation technology Dall-E 3 features numerous improvements including more accurate image creation — especially when it comes to the inclusion of text — along with several new safeguards against undesirable content, the OpenAI group recently announced

These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI. The post 5 PPC Tips For Technology Companies appeared first on Search Engine Journal .

These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI. The post 5 PPC Tips For Technology Companies appeared first on Search Engine Journal

These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI. The post 5 PPC Tips For Technology Companies appeared first on Search Engine Journal .

Discover key statistics on Google’s Search Generative Experience and their impact on SEO, ads, and user experience. Dive into the latest trends shaping the search landscape in this insightful Whiteboard Friday with Tom Capper. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans

Discover Google’s algorithm updates, AI strategy benefits, and ways to support your multi-location customers.

Microsoft just announced Copilot, a unified AI assistant, is coming to Microsoft products this fall. Explore how this will affect your workflow.

Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1

Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI.