A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.

In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two…

It seems like the Google Search feature for “things to know” has significantly dropped and is rarely showing now both on desktop and mobile. I am personally not seeing things to know boxes for my test queries and according to RankRanger, Things to know is no longer showing up for most, if not all, search result pages.

Google AdSense has improved its site verification methods with a real-time site check, meta tag verification method, and Ads.txt improvements.

Google seems to be testing highlighting portions of text in the search result snippets. This seems different from the highlighting of featured snippets, people also ask, things to know or sections of the explore feature. This is Google using blue highlight on the normal search results snippets.

Bing is testing showing a lock icon in the Bing Search results for snippets from secure websites. Previously, Bing tested secure site labels and HTTPS labels in those positions but now Bing is testing showing a lock icon.

Google is testing displaying the European Union energy labels or icons on some product search results.

We’re feeling the excitement mount as we are now just over two weeks away from the MaketingProfs B2B Forum! As a lead-up to this event, we’ve been sharing an ongoing interview series, “Feeling B2B,” exploring the emotions behind B2B marketing with top minds in the industry. These conversations range from Joe Pulizzi’s insights into unconventional content marketing tactics to Ahava Leibtag’s thoughts on the nuances that separate B2C from B2B content experiences .

This original data study reveals impact on search intent, aiding smart decisions for product and category pages. Refine your ecommerce strategy with fresh insights. The post How Plural Keywords Impact Search Intent For Ecommerce [Data Study] appeared first on Search Engine Journal .