Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said.

E-E-A-T is the buzzword on the streets of SEO.

Whether we know it or not, we’re caught in a paradox.

Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product image.

A month ago, Google told us that FAQ rich results in the Google search results will be shown for only authoritative sites but we waited over a month and nothing changed. That was until yesterday when FAQs in the Google search results are now barely showing up in the search results anymore.

Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so ago, but the trending label, I believe is new.

Google is now showing banners and overlays to promote its new Search Generative Experience directly in its traditional search results interface.

Google Maps and Google Local are testing showing third-party reviews for Google Business Profile listings. It has been over a decade since Google Maps showed third-party reviews, reviews not left directly by a searcher on Google but placed on a third-party website.

Research paper explores a new conversational question answering model to retrieve and rank relevant passages The post Microsoft Research: Generative Retrieval For Ranking Answers appeared first on Search Engine Journal .