Here is a recap of what happened in the search forums today…

Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to

Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Editor. The post Microsoft Introduces Audience Features In Advertising Editor & More appeared first on Search Engine Journal

Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. The cost of the subscription and potential rollout date has not yet been confirmed by the company. However, Meta will continue to offer free versions of its apps which will still serve ads regardless, according to the New York Times

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types.

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces.  Here is why this is a problem and what can be done about it. When non-adult sites rank for adult searches It’s important to understand that “adult-intent traffic” and “adult content” differ.

“We want to hit {goal}. What should we expect to spend?” Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once.

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? And what can we do about it?

It is time for the big Google Webmaster Report, the September edition. This past month, we finally had a confirmed update, the August 2023 core update that was announced on the 22nd but began being felt on the 25th. We also had a couple of unconfirmed Google updates.

From the end of July through just a couple of days ago, Google has had this weird error for some sites in Google Search Console.