A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company. Technical SEO is an effective way to increase this type of visibility, using structured data and schema markup

Explore the new search functionality for Threads and how it will help users discover content on the social platform from Instagram. The post Threads Tests Keyword Search In Australia & New Zealand appeared first on Search Engine Journal .

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords.

We often hear that SEO takes several months to a year to have an impact . But that’s not entirely true.  Technically speaking, results are possible within days if you get content live and indexed quickly

This week, we continue to track the Google August 2023 core update, where we saw volatility last weekend and mid-week.

Decision fatigue refers to the progressive decline in the quality of choices made by an individual, brought on by the sheer volume of decisions one must make.

On August 22nd, Google released the August 2023 core update. We did not feel much of any volatility until a few days later, on August 25th.

Google added a new option to the Google Business Profile screen in web search for “add address autocomplete.” This is not really a search feature but a promotion to use the Google Maps Cloud Platform to help users check out with the correct address on your e-commerce site or forms.

Google’s John Mueller confirmed something that many of you probably already know, Google can penalize a site irrespective of the language it is written in.

It has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In short, Google Search still does not use the keyword meta tag for ranking purposes.