Archive for October, 2023

Google Maps Local Listings Are Now "Photo-First" Results

2023/10/27

Google is now showing, in some regions, “photo-first” search results within the Google Maps search result listings. Google said this is to help search “find inspiration” a different way.

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Google SGE AI Snapshot Answer With Bolded Text & New Link Formats

2023/10/27

Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search result snippets and now seems to be doing it here, in the new Google SGE.

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Google Ads Beta Search Themes For Performance Max

2023/10/27

Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant reach across your Google ad campaigns.

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Google Tests Perspectives Search Filter On Desktop

2023/10/27

In June, Google launched the perspectives search filter in the mobile search results.

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Microsoft Officially Relaunches The Old pubCenter As New

2023/10/27

Here is an interesting announcement from Microsoft, announcing the new launch of Microsoft pubCenter – which is actually not new, it is from 2006 and had a slow painful death.

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Elevate B2B Marketing News Weekly Roundup: LinkedIn’s Collaborative Articles, New Trust Barometer Report & Gated Content in B2B

2023/10/27

Which Core B2B Marketing Responsibilities Have Most Increased in Importance? [Study] Analytics and performance measurement has seen the greatest increase in importance among the key marketing responsibilities of B2B marketers, followed by content development and distribution, with lead generation holding the third spot, according to newly-published survey data of interest to B2B marketers.

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Social Media Branding: How To Get It Right via @sejournal, @annabellenyst

2023/10/27

Leverage the power of social media branding in shaping your brand’s perception, trust, and authority. Learn the strategies for success in our comprehensive guide.

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SEO Auditing Success – Whiteboard Friday

2023/10/27

Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday.

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HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation via @sejournal, @kristileilani

2023/10/27

HubSpot and TikTok jointly announced a unique CRM partnership aimed at automating B2B lead capture from TikTok lead generation ads. The post HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation appeared first on Search Engine Journal .

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