Google’s Gary Illyes explains the benefit of a hierarchical site structure for SEO The post Why Google Recommends Hierarchical Site Structure For SEO appeared first on Search Engine Journal .

Explore the growth of Google’s Search Generative Experience (SGE) in 2023 and how it is poised to revolutionize search marketing and advertising in 2024.

Here is a recap of what happened in the search forums today…

As we approach the end of the year, it just seems Google is getting more and more volatile with its search results. Google also confirmed that ‘openness’ as a local ranking signal was strengthened…

When Google first launched its Search Generative Experience, it labeled the “end” date of the program as December 2023 for US users and February 2024 for India and other countries. Well, now that end date was removed from the Google Search Labs interface.

Gary Illyes said some search engines can be confused by seeing double slashes in a URL. Previously, Google suggested not to use double slashes in your URLs but here Gary is saying that technically pages load with double slashes but with some search engines may have issues crawling URLs with double slashes.

Kwanzaa is coming up next week and Google has launched its Kwanzaa decorations for its search results. Just like Google did with Christmas decorations and Chanukah decorations. Search for Kwanzaa to see the decorations in Google Search…

Gary Illyes from Google explained how Google Search may or may not handle special characters within Google Search. He explained this in the latest Google SEO office hours at the 16:10 mark.

Microsoft is currently on a holiday lockdown for Bing, Copilot, formerly known as Bing Chat.

Bing is showing a box in its search results for “Local businesses for Christmas.” This box shows Christmas-related stores, such as groceries, bakeries, etc, that are open now.