Here is a recap of what happened in the search forums today…

Google is revamping its official SEO Starter Guide, streamlining advice for modern website owners, and simplifying complex topics. The post Google’s SEO Starter Guide Set For A Major Update appeared first on Search Engine Journal .

Google’s John Mueller had a nice one-liner again on X; he said, “Nobody can guarantee you traffic, sorry.” This means you can’t say making X changes will result in Y traffic for sure. You can’t guarantee it he said.

Google does not read or use the content within your HTML comments for Google Search or ranking purposes. Google’s John Mueller confirmed this once again saying, “Googlebot doesn’t understand your HTML comments.”

It looks like Google is testing an update to the Google Business Profile design where Google shows new icons and a slightly updated layout from the old version. The new layout also seems to make the information a bit easier to see and click on from while on your mobile phone.

Danny Sullivan, Google’s Search Liaison, said that Google may soon target or penalize recipe collection pages using recipe structured data, when recipe structured data should be used on pages that list out the food item and include both ingredients and steps.

Google is testing showing video results on the right side of the search results page. Google tested this a few years ago, in a different format and now seems to be testing it again in a more basic video thumbnail format.

After a couple of months of testing, it seems Google has now removed the cache link from the search results page. I no longer see a link to the Google cache within search result snippets but that doesn’t mean you cannot access to cache, you can.

Semantic HTML can be useful for telling search engines where your content is and also where it’s not The post Why You Should Consider Semantic HTML For SEO appeared first on Search Engine Journal .

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