Google’s Danny Sullivan said on Friday, “We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor.” He added, “But to reiterate we look at many things not one thing and even the one thing might not be a direct ranking factor.”
Google might be having some weird bug with XML sitemap files that have hyphens within the final name. So if your sitemap file name is /sitemap-10.xml it will trigger a “couldn’t fetch” error, but using /sitemap10.xml with the same exact file will not trigger any errors.
On Friday afternoon, I was able to play a bit with Bing Deep Search, Microsoft’s “enhancement” to Bing Search that provides a “deeper and richer exploration of the web.” And honestly, my quick impression was that I was not too impressed, mostly because some results were not returned and because it took about a full minute for it to provide results.
As expected, Google has finally released its updated SEO starter guide and it was cut down in a big way. Google said this update was aimed at making it work for someone first getting into SEO and less for an advanced SEO professional.
Microsoft is officially testing a new version of the base model of Copilot (formerly known as Bing Chat), which they code-named Deucalion.
Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. The more crowded the internet becomes with these competing brands, however, the more difficult it has become to stand out. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed
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Google ends cached links that let users access archived webpages; Internet Archive’s Wayback Machine emerges as replacement. The post Google Retires Cached Site Links, Pushing Users Towards Internet Archive appeared first on Search Engine Journal .