Google updates Publisher Tag Ads Library to improve INP scores and ad loading efficiency. New features offer publishers more control.

Here is a recap of what happened in the search forums today…

Learn about the future of video advertising metrics.

Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into today, August 1st, is heavy. This may be Google testing a new Google search ranking algorithm update, maybe the expected core update, or maybe not…

In May, we reported that Google Search algorithms lowered the rankings of deepfake sites.

A few weeks ago, we saw Google testing pill formats, bubble formats, for sitelinks in the mobile search results. Now Google is testing that format on the desktop search results.

Google Merchant Center may have recently added to the product feed report the number of products found by Google, not by way of a feed you provided or manually submitted but automatically found through crawling or other means.

Google is testing a new section on knowledge panels named “videos from.” This section can contain videos from the brand’s social channels. This seems to be a larger extension of Google showing social posts from the brand’s channels, maybe?

Should you delete your GBP if you sell nationwide? Find out if your business is eligible for a Google Business Profile and if it’s necessary. The post Ask An SEO: Should I Delete My GBP If I Am Selling My Product Nationwide

What to know about Google’s Core Topicality Systems and the implications for SEO The post What Are Google’s Core Topicality Systems? appeared first on Search Engine Journal .