Google has just announced the release of the September 2026 spam update and said it should take a couple of weeks to roll out. This is a global update and is expected to impact all languages.
We are seeing significant volatility again within the Google Search rankings again, this time starting around September 23rd (maybe the 22nd) and throughout today. As we have been seeing, the chatter is generally slowing down as Google has been sending less and less traffic to sites, but I believe there are enough signals to say there was some sort of unconfirmed Google Search ranking update.
Google has added local business query support to the aggregator and supplier units within Google Search. Google updated both the aggregator unit and supplier unit documentation to add “and local businesses” sprinkled throughout those documents.
Google Search seems to be heating up this morning, I am seeing a huge spike in chatter in the past few hours and the tools may be starting to heat up as well. We will know more tomorrow but I am suspecting we are seeing the start of a Google update, hopefully one Google will confirm soon but I doubt it.
Google Search seems to be heating up this morning, I am seeing a huge spike in chatter in the past few hours and the tools may be starting to heat up as well. We will know more tomorrow but I am suspecting we are seeing the start of a Google update, hopefully one Google will confirm soon but I doubt it.
I’ve been pretty quiet on posting reports Google updates recently, in fact, I have not posted about one since late August. But while most sites seem calm in the Google rankings, there was definitely some sort of ranking blip around September 4th, and in some cases, the September 4th impact reverted on September 13th
Rajan Patel, VP of Engineering for Google Search, has confirmed that the Google Search team is still well-resourced in its fight against search spam.
Rajan Patel, VP of Engineering for Google Search, has confirmed that the Google Search team is still well-resourced in its fight against search spam. The spam team continues to update its spam algorithms, such as the latest Google August 2026 spam update, to help reduce spam in Google Search results.
As you know, Google’s August 2026 spam update began on August 18th and concluded on August 21st. But the volatility has not calmed down since and I think it is time I document it
The Google August 2026 spam update is now done rolling out. It started on Tuesday, August 18, 2026 at around 12:30 pm ET and completed on August 21, 2026 at around 4:50 am. Despite some people feeling the update started soon, Google’s John Mueller said it did not.