We saw a spike in volatility yesterday amongst the Google Search results rankings. There was a spike in ranking movement outside the day-to-day norm that seemed to start yesterday and maybe into today. The chatter is somewhat cool, but the tools showed a spike in the Google rank volatility.
Yes, I reported Google Search ranking volatility over this past weekend, but I am seeing a large increase in the chatter within the SEO community over the past 24 hours or so. The chatter seems consistent with a big Google Search algorithm update that is underway but at this point, Google has not yet confirmed it and may never confirm it.
I am seeing signs of another Google Search ranking update with a lot of volatility hitting this past weekend again.
As I mentioned in my Friday video, there were some rumblings kicking into gear starting late Thursday, July 23rd, and through Friday, July 24th.
Google may have released yet another unconfirmed Google search ranking update this weekend. I am seeing some signs of ranking movement from the third-party Google tracking tools and the SEO chatter spiked a bit this weekend.
Gary Illyes from Google said that you are better off not using a lastmod date in your XML Sitemap if those dates are wrong. He said on Bluesky, “probably better off without the lastmods
We may have had another unconfirmed Google Search ranking update around July 11th, which I will call the 7-Eleven update.
Liz Reid, Google’s Head of Search, was interviewed by Jason Howell and Jeff Jarvis on the AI Inside podcast. In that interview, Liz Reid said Google wants great content to shine in its search results and AI experiences. She said, “we really do want great content to shine and continue to connect people to it.”
It only took about two days – the Google June 2026 spam update is now done rolling out.
Google has just announced the release of the June 2026 spam update and said it should only take a few days to roll out. Truth is, we kind of saw this coming, although Google would say no, we did not.