While I was offline, it seems we had two bouts of Google Search ranking volatility, one starting around Wednesday, October 23rd and 24th, and then again in the past 24 hours, starting on October 26th and 27th. I mean, this is a lot of the same as my previous Google Search ranking algorithm update coverage.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it does not use ARIA for SEO or ranking purposes

This week, we had more Google search ranking volatility to report on – surprise…

Google Search likely does not use ARIA Accessible Rich Internet Applications, for ranking or even indexing purposes, according to both John Mueller and Martin Splitt at Google.

Google’s John Mueller posted his thoughts on AI, which were two fold. (1) AI is not going away, so he doesn’t recommend you take a stance against AI and (2) he isn’t a fan of all the hype around AI, because it is making many feel insecure about their future.

Google Discover is rolling out some small design updates to its interfaces. It has these new colored icons that communicate the action and Google is also showing other articles shown in a carousel.

Google is showing a section named “top recipe guides” that can be expanded or collapsed in Google Search. It shows a “Lists of options from the web” in this expanded section.

Google is testing another variation of the people also ask box, this one is titled “other people search.” I am not sure if there is any functional or technical difference between this box and the other variations outside of the title.

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