Google’s Martin Splitt explains rendering strategies, their impact on SEO, and how to optimize websites for search engines. The post How Rendering Affects SEO: Takeaways From Google’s Martin Splitt appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…

Discover the complexities of martech stacks and the struggles of marketing teams to reach target audiences. Learn about the obstacles they face in this survey. The post New Study Highlights Martech Challenges To Reach Target Audiences appeared first on Search Engine Journal .

What happens when you lose a lot of links really quickly, how might that impact your Google search rankings and SEO performance? Well, John Mueller of Google was asked that question and after much back and forth, he responded, “SEOs often overestimate links.”

Google is testing showing local ads in the local pack without review stars. Normally you’d see review stars for the sponsored results in the local pack, but in some cases, Google is testing removing the reviews from the sponsored results in the local pack.

Using the “validate fix” button within Google Search Console to communicate to Google that you fixed an issue, does not signal to Google to expedite anything on its end. It just a reporting mechanism for you to track when Google recrawls the issue and for you to see if it was “fixed” according to Google or not but it does not speed anything up.

Google has updated one of its help documents to specifically say that ad scheduling isn’t compatible campaigns that use Smart Bidding. The previous version of that page said, “Ad scheduling is not compatible with both Smart Shopping campaigns and App campaigns.” This change to the help document is causing a lot of confusion but in all honesty, likely means nothing has changed.

Overcome the challenges of getting buy-in for SEO projects. Learn key strategies to convince stakeholders and drive success

Google Ads is testing allowing advertisers to pause, enable and/or remove conversion assets on the asset group level for Performance Max campaigns. Some advertisers are able to enable/pause/remove individual conversions within their Google Ads accounts.