Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the configuration and set up of Search Max with a beta label on it.

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google increased the negative keywords for PMax from 100 keywords to 10…

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Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords.