Tariffs affect product costs and ad performance. This month’s Ask A PPC outlines their direct impact on PPC metrics, conversion rates, and bidding strategies. The post Ask A PPC: How Will The Tariffs Impact My PPC Campaigns?
Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role.
The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from the search results.
Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to see a new section that says “Ads funded by” on the “My Ad Center” section of the search ads.
Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This allows you to target based on device type, such as computers, mobile phones, tablets and/or TV screens.
Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions.
Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is missing the bubble format that we’ve seen Google use for this sub-menu.
Why relying on referral traffic may create an SEO weakness that can undermine long-term growth. The post How Referral Traffic Undermines Long-Term Brand Growth appeared first on Search Engine Journal
Google clarifies that links in AI Overviews all share a single position in Search Console reports. The post Google Clarifies: AI Overview Links Share Single Position In Search Console appeared first on Search Engine Journal
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume