Archive for May, 2025

Google Search Results Light Background Shadow Color On Hover

2025/05/29

Google is testing another search results snippet hover effect. This one will color the background a light gray shadow like color. We’ve seen variations of this before (see articles below).

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Bing Tests Related Searches Alternative Texts

2025/05/29

Microsoft is testing using alternative names and titles for the related searches section within the Bing Search results. I was able to trigger four alternatives to the normal related searches header.

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Google’s Query Fan-Out Patent: Thematic Search via @sejournal, @martinibuster

2025/05/29

Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search Engine Journal .

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Google Fixes AI Mode Traffic Attribution Bug via @sejournal, @MattGSouthern

2025/05/28

Google AI Mode traffic bug fixed after organic search was mislabeled as direct traffic in Analytics. The post Google Fixes AI Mode Traffic Attribution Bug appeared first on Search Engine Journal .

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Is SEO Still Relevant In The AI Era? New Research Says Yes via @sejournal, @MattGSouthern

2025/05/28

New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results. The post Is SEO Still Relevant In The AI Era

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Daily Search Forum Recap: May 28, 2025

2025/05/28

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s CEO, Sundar Pichai…

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Google’s Sundar Pichai Doesn’t Think Web Publishing Is Dead

2025/05/28

Nilay Patel of The Verge had a great one-on-one conversation with Sundar Pichai, Google’s CEO. Nilay did put on the pressure around how the changes with AI Overviews and AI Mode in Google Search are impacting publishers in a very negative way, but Sundar seemed unconvinced that web publishing is dead.

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Google Business Profiles Chat Clicks Performance Analytics

2025/05/28

Google added a new type of data point to the Google Business Profiles performance reports named Chat Clicks. Chat clicks show you how many people are clicking over from your chat conversations in the local and maps results within Google Search and Maps.

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Poll: Most SEOs Are Scared About Google AI Mode

2025/05/28

With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions for their business and their clients. Well, a small poll showed that most SEO are scared about AI Mode being the future of Google Search.

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