Archive for July, 2025

Pew: Searchers Less Likely To Click On Links In Google Search With AI Overviews

2025/07/23

Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one. The study showed that 8% clicked on links to websites when an AI Overview was on the search results page, as opposed to 15% when an AI Overview was not on the page.

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Google Search Result Snippets With See More & Other Hyperlinks

2025/07/23

Google is testing adding more links within the search results snippets. Google is showing a “see more” link that will jump you to the section on the web page related to the piece of content you are seeking. Plus, other hyperlinks within the search result snippets that do the same.

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Google Shares SEO Guidance For State-Specific Product Pricing via @sejournal, @MattGSouthern

2025/07/23

Google explains how to handle state-specific product pricing in search results. Here’s what to know. The post Google Shares SEO Guidance For State-Specific Product Pricing appeared first on Search Engine Journal

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Google Search Doesn’t Support Different Product Pricing By States

2025/07/23

Google’s John Mueller confirmed that Google Search doesn’t have a mechanism to handle product pricing that differs by state. So if you have one price for the same product in New York and a different price for that same product in California, there isn’t a real way to communicate that to Google Search.

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Bing Tests Borders Around Search Results

2025/07/23

Microsoft is testing outlining, placing borders, around the search results in Bing Search. So each snippet has this outline around it with rounded corners.

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Google Merchant Center Adds Product Studio Tab For Some

2025/07/23

Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in there but now Google is testing moving it in its own tab.

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Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not via @sejournal, @TaylorDanRW

2025/07/23

Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search. The post Do We Need A Separate Framework For GEO/AEO

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Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth via @sejournal, @LisaRocksSEM

2025/07/23

Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion. The post Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth appeared first on Search Engine Journal .

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Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem via @sejournal, @martinibuster

2025/07/23

Research on actual users shows that only 1% of AI summaries result in a click to a website. The post Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem appeared first on Search Engine Journal .

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Is Traditional SEO Becoming Obsolete?

2025/07/23

Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.

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