Google’s John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively decline in the long run.

Ginny Marvin, Google’s Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, “the threshold increase was solely privacy-driven.” She added this was a question she asked when she was joining Google, suggesting it was important for her to learn before joining the company.

Google Search Console now gives you the ability to track the performance of your Discussion forums rich results within the Google search results. Google added a new search appearance filter for Discussion forums that you can select and filter on.

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition?

Crawl optimization isn’t optional in 2025.

Google’s John Mueller clarified that submitting a link disavow file does not trigger immediate action and explained the reason why. The post Google Explains Why Link Disavow Files Aren’t Processed Right Away appeared first on Search Engine Journal .

In this edition of our educational Next Level series, Meghan covers practical strategies for analyzing whether AIOs are worth going after, how to redefine success, and how to adjust your content strategy in an ever-changing SERP landscape.

Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings.

Google Search Console now shows performance data for Discussion Forum rich results as a distinct search appearance.