Here is a recap of what happened in the search forums today…

Brand reputation wins in AI search. See how brand authority influences chatbot citations and what you can do to build and measure it effectively. The post How You Can Track Brand Authority For AI Search appeared first on Search Engine Journal .

Want better ROI from Microsoft Advertising? In this week’s Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently

It seems that the links/citations you see in Google AI Mode can be very different when you search on desktop versus mobile. In fact, it seems like the sources can differ even if you try the same query on a different desktop browser.

Google will be updating its political content policy this month, if not already.

Google has released the new version of Google Ads Editor, version 2.10.

Google AI Mode also has search suggestions in the follow-up section. After you ask Google AI Mode a question and scroll down to ask a follow-up, Google may show you follow-up search suggestions.

What sets true thought leadership apart from other content formats? This excerpt from Human-Centered Marketing by Ashley Faus breaks it down

A couple of weeks ago, Google rolled out AI Mode via Search Labs in India and now Google is fully rolling it out, without opting into it in Search Labs within India. AI Mode is now fully live in India and the US, without you opting into it in Search Labs.

A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties. The post Ahrefs Study Finds No Evidence Google Penalizes AI Content appeared first on Search Engine Journal .