Early third-party tracking data offers a first look at how Google’s February Discover core update is changing what users see in their feeds. The post Google Discover Update: Early Data Shows Fewer Domains In US appeared first on Search Engine Journal .

SerpApi filed a motion to dismiss Google’s DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results. The post SerpApi Challenges Google’s Right To Sue Over SERP Scraping appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

Discover how the December 2025 core update impacted 4 sites and the factors that contributed to their improvement. The post 4 Sites That Recovered From Google’s December 2025 Core Update – What They Changed appeared first on Search Engine Journal .

As AI Mode enables on-platform transactions, ecommerce visibility now depends on schema completeness, feed accuracy, and third-party validation. The post Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP appeared first on Search Engine Journal .

Google’s John Mueller said that if Google is not convinced that there are new and important content to index on your site, then it won’t use the sitemap file on your site. Just because you have a sitemap file, it does not mean Google will index all the pages in that file.

Google’s John Mueller said a spike/increase in impressions within Google Search Console does not cause any specific problems within Google Search. There are a number of posts where some users are seeing a surge in impressions within Google Search Console but clicks and traffic have not changed.

Microsoft is testing a new user interface for the Bing Copilot AI responses. The new interface shows these link and references cards both inline and on the right.

We’ve seen Google use AI for local panel descriptions, menus and more. But now Google is also using AI to generate a list of services a local business offers.

Google is now (past few weeks?) sending out emails when it detects fake or incentivised reviews on your Google Business Profile. Google also says it has removed the fake or incentivised reviews that were identified.