The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC. The post Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse appeared first on Search Engine Journal

The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC. The post Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse appeared first on Search Engine Journal .

Google’s Gary Illyes offered a candid overview of Googlebot, explaining there are hundreds of crawlers that are not publicly documented. The post Google Says They Deploy Hundreds Of Undocumented Crawlers appeared first on Search Engine Journal .

In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find AI visibility gaps, and secure authoritative brand mentions.

Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid. The post Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases appeared first on Search Engine Journal .

An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries. The post ChatGPT’s Default & Premium Models Search The Web Differently appeared first on Search Engine Journal .

Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S.

The disappearance of ChatGPT’s query fan-out metadata reveals why AI intelligence tools built on unofficial access are fragile by design. The post The Shortcut Behind Some AI Optimization Tools appeared first on Search Engine Journal

Consider a new model for travel marketing where content adapts to traveler context instead of relying on static destination pages. The post How AI Automation Turns Static Travel Pages Into Living Content & Experiences appeared first on Search Engine Journal

Google announced that Search Console’s brand queries filter is open to all eligible sites, spurring questions about the feature. The post Google Answers Questions About Search Console’s Branded Queries Filter appeared first on Search Engine Journal