How can B2B marketers make the best use of marketing budgets in the face of economic challenges? When it comes to online marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising weigh in as two of the most important strategies in the playbook, with their combined one-two punch acting as the kind of force multiplier that B2B brands are increasingly seeking. SEO is the fundamental fine-tuning process that helps websites ensure that their relevant content is findable by search engines, and can help a brand’s information rank higher in the search engine results pages (SERPs), while PPC is the longstanding advertising method where companies pay for each click their ads receive

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5 Top Tips To Drive SEO & PPC Fusion

Tags: b2b marketing, b2b search marketing, b2b seo, enterprise seo, integrated marketing, paid advertising, paid search, ppc, ppc tips, SEO, seo vs ppc

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