Aug 14
25
I have noticed that campaign settings in AdWords don’t get a lot of coverage in the PPC industry. The more extravagant subjects like remarketing tactics, Authorship removal, Quality Score or negative keywords tend to get all the attention from influencers in the industry. However, what all these posts don’t tell you is that unless you set the right campaign settings, your campaigns will always be limited.
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A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers by @AndrewLolk