Feb 14
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As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings. Yet when it comes to paid search, there’s not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an […] Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools
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A Plain-Speaking Guide on How to Win at the Google AdWords Game by @LarryKim