Nov 12
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Companies large and small, in industries from retail to manufacturing, publish content online with an expectation that a certain audience of people will find, read and act on that content. While most Search Engine Optimization efforts are rightly focused on marketing goals like acquiring more customers and increasing revenue, making purchases is not the only reason consumers use search or ask for referrals through social networks. There’s a lot of tactical advice online about search, social media and content marketing for companies that want to better connect with customers but that advice doesn’t always consider the differences between types of companies or even content within companies. For the best return on marketing investment, it’s important to understand that there are notable differences in tactics for effective optimization depending on who the audience is, how they prefer to discover, consume and act on information. The very nature of B2C vs
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A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy?