Sep 13
18
After the most recent AdWords quality score update, many of our accounts have been impacted both positively (seeing more 9’s and 10’s) and negatively (seeing more 1’s and 2’s). Obviously, the latter can be detrimental to PPC campaign performance. It would be great for AdWords to show the history of your keywords quality score (hint, […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency.
Originally posted here:
Ad Copy Optimization: Have We Been Doing It Wrong? by @PPCJoeC