AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

Yesterday,  we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-to-call.

Follow this link:
AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

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