Jan 11
11

AdWords Updates: Search Ad Display URL Changes; Negative Keywords Lists

The domain portion of your display URL for all ads appearing on Google’s search results pages will begin appearing in all lowercase letters within the next week, Google announced yesterday. Standardizing the look of the URLs improved click-through rates, according to Google’s Lisa Shieh. Click to read the rest of this post..

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AdWords Updates: Search Ad Display URL Changes; Negative Keywords Lists

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