Here is a recap of what happened in the search forums today…

Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence.

Google has launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search Labs for a bit over six weeks. As I said then, this is a nice feature for publishers and hopefully will lead to more traffic from Google Search for some.

Google Ads has added the gender exclusions feature for Performance Max campaigns. This was previously announced last week and is now showing up in the Google Ads interfaces for advertisers.

Google and Bing are busy testing changing the search results snippets title. In one case, Google is expanding the title of the search result on mouse hover

Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads. Specifically, Google removed Bangladesh, Sri Lanka, Nepal, Pakistan and the UAE from the list.

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT.” Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a “40% reduction in IVT stemming from deceptive or disruptive ad serving practices.”

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