Google’s Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode. The post Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews appeared first on Search Engine Journal .

Struggle to network at SEO events as an introvert?

Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries. The post Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings appeared first on Search Engine Journal .

Google reported Q2 2025 earnings today, which showed Google’s ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. The post Google Makes It Easier To Talk To Your Analytics Data With AI appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Day 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first content. The post Google Search Central APAC 2025: Everything From Day 1 appeared first on Search Engine Journal .

Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one. The study showed that 8% clicked on links to websites when an AI Overview was on the search results page, as opposed to 15% when an AI Overview was not on the page.

Google is testing adding more links within the search results snippets. Google is showing a “see more” link that will jump you to the section on the web page related to the piece of content you are seeking. Plus, other hyperlinks within the search result snippets that do the same.

Google explains how to handle state-specific product pricing in search results. Here’s what to know. The post Google Shares SEO Guidance For State-Specific Product Pricing appeared first on Search Engine Journal