Crawl optimization isn’t optional in 2025.

Google’s John Mueller clarified that submitting a link disavow file does not trigger immediate action and explained the reason why. The post Google Explains Why Link Disavow Files Aren’t Processed Right Away appeared first on Search Engine Journal .

In this edition of our educational Next Level series, Meghan covers practical strategies for analyzing whether AIOs are worth going after, how to redefine success, and how to adjust your content strategy in an ever-changing SERP landscape.

Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings.

Google Search Console now shows performance data for Discussion Forum rich results as a distinct search appearance.

Here is a recap of what happened in the search forums today…

Brand reputation wins in AI search. See how brand authority influences chatbot citations and what you can do to build and measure it effectively. The post How You Can Track Brand Authority For AI Search appeared first on Search Engine Journal .

Want better ROI from Microsoft Advertising? In this week’s Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently

It seems that the links/citations you see in Google AI Mode can be very different when you search on desktop versus mobile. In fact, it seems like the sources can differ even if you try the same query on a different desktop browser.

Google will be updating its political content policy this month, if not already.