Schema is not a magic ranking switch. Loren Baker explains how consistent structured data strengthens entity trust across local, ecommerce, and author-driven content

For real this time, Google has released the Google Search Console generative AI performance reports and Search generative AI controls to everyone globally. This follows a slow rollout that began in the first week of June and expanded access to the features over the past few months.

Google Ads has been testing AI-generated snippets and summaries in the sponsored results within Google Search for some time. But now Google is labeling a new section named “What customers love” as “AI-generated from the store rating reviews.”

On Friday, Google pushed out a pretty big overhaul of the Performance Max documentation within the Google Ads support area. I’ve been waiting to compare the old and new documents, but the Wayback Machine has been down for about a week now.

In early August, Google was testing requiring searchers to sign in to verify they are humans to continue to see search results. Now, Google is testing a similar feature without requiring you to sign in, but instead, Google is asking you to click a “Continue” button after a few seconds, after Google verifies your request.

Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots.

Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.

FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion. The post FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme appeared first on Search Engine Journal .

Rank Math paused its controversial feature, acknowledge a serious consent failure, and explains why it’s coming back. The post Rank Math SEO Plugin Pauses Controversial Feature.

Google says Search Console’s generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide. The post Google Search Console AI Reports Rolled Out Worldwide appeared first on Search Engine Journal