May 22
13
B2B Marketing and Sales Leaders Focus on Pipeline Growth 48.8 percent of B2B sales and marketing professionals have said that an expanded pipeline was their top priority in 2022, followed by building and staffing teams at 22.4 percent, and expanding addressable market with 8.3 percent, according to newly-released survey data. MarketingCharts B2B Brands Deploy ‘Always-on’ Marketing Strategy to Keep Up with Buyers [Dow Jones / WSJ Report] When it comes to the B2B content types that senior executives prefer when choosing new technology product or service providers, 31 percent chose case studies, the same percentage chose videos, while 28 percent said they preferred thought leadership and research — one of numerous findings of interest to B2B marketers contained in recently-released B2B trust survey data
Originally posted here:
B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Caption, & Video Distribution Study