Nov 21
5
For US B2B Product Buyers, Amazon Business Proves Influential, but May Decline [Survey] Some 49 percent of B2B product buyers have said that they search for B2B items using Amazon Business, topping the 39 percent who say they use vendor websites and 37 percent who utilize other B2B marketplaces — one of several insights contained in recently-released preferred B2B buying channel survey data. MarketingCharts Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising Google parent firm Alphabet came close to doubling profit last quarter, representing its strongest quarterly rise in over a decade, with Google’s YouTube seeing advertising revenue figures that climbed by 43 percent to $7.2 billion, while overall ad business sales topping $53 billion, the search giant recently announced. MediaPost Instagram Now Allows Anyone to Publicly Participate in Stories Facebook’s Instagram platform has given all its users the ability to create public threads within its Stories-format content, through the use of a new “Add Yours” feature intended to help the platform increase engagement, Instagram recently announced