Apr 22
8

B2B Marketing News: B2B Content Consumption Report, Twitter Adds Editing, CMOs Expanding Budgets, & Brands’ Mobile Ghosting

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report When it comes to the top formats in B2B content consumption, eBooks, guides, cheat sheets, and white papers lead the way, with 40 percent of content being accessed by corporate-level executives — two of several statistics of interest to B2B marketers contained in recently-released survey data. Chief Marketer Twitter is adding an edit button Twitter will test the ability to edit tweets, first among its premium Twitter Blue subscribers, paving the way for a possible future rollout to all users on the social platform, Twitter recently announced, in a major shift from its traditional stance suppressing tweet editing

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B2B Marketing News: B2B Content Consumption Report, Twitter Adds Editing, CMOs Expanding Budgets, & Brands’ Mobile Ghosting

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