Oct 21
29
Dow Jones Data Identifies B2B Content-Targeting Strategy 73 percent of B2B marketers said they find it reassuring to learn more about a brand even when they’re already in the buying journey, while 68 percent view content about a brand that comes from business news and trade media as more trustworthy than information from the brand’s website — two of several statistics of interest contained in newly-released survey data of interest to digital marketers.
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B2B Marketing News: B2B Content Targeting Strategy, Growing Search & Social Ad Spend, YouTube’s Auto-Chapters, & Dark Mode Marketing…