Feb 21
5
Most CMOs expect role to change as a result of Covid-19, finds LinkedIn Nearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding and greater internal communications, according to recently-released survey data of interest to digital marketers. The Drum 6 Ways COVID-19 has Impacted B2B Influencer Marketing During the pandemic social media users increased their engagement levels with content from industry influencers, lead by the technology industry, which saw a 440 percent increase from 2019 to 2020 — one of several findings of interest to online marketers in recently-released Onalytica report data. Onalytica Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic 68 percent of B2B organization executives see the virtual elements of future physical events creating a continuing hybrid, with the top event value metrics being virtual exhibitor booth traffic and attendees taking part in sponsored sessions and activities, according to newly-released survey data.