B2B Marketers Are Using A Variety of ABM Content Delivery Approaches Some 73 percent of B2B marketing executives are currently using an agency partner in their account-based-marketing (ABM) strategy, or are planning to use one, while 91 percent have said that they use email for ABM campaign delivery — two of several statistics of interest to digital marketers contained in recently-released survey data. MarketingCharts Google Drops The Deadline For Mobile-First Indexing Google has shifted to an open timeline for websites to implement the search giant’s mobile-first initiative, replacing a former deadline that had been moved up since this March, allowing site owners additional time to thoroughly apply the mobile-first structure, Google recently announced. Search Engine Roundtable U.S.

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B2B Marketing News: Influencer Marketing Use Rises, How B2B Marketers Use ABM, Google’s New Core Update, & US Ad Market Grows

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