How B2B Businesses Can Get Omnichannel Sales Right B2B sellers now more often offer digital channels than in-person ones, and recent survey data shows that marketers also find digital channels more effective, and The Harvard Business Review recently examined the power of a more holistic and customer-centric approach to collaboration in B2B. Harvard Business Review Google parent company Alphabet broke $200 billion in annual revenue for the first time Google’s parent firm Alphabet topped the $200 billion revenue mark during 2021, a year-over-year rise of some 41 percent to $257 billion, with Google advertising revenue for the fourth quarter of 2021 totaling over $61 billion, Alphabet recently announced. The Verge Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake

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B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners

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