Apr 22
29
B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom 56 percent of B2B executives have said that paid search is key among their marketing mix, with 44 percent singling out video and display advertisements as a top component, while just 16 percent chose email — three of several findings of interest to B2B marketers contained in newly-released survey data . MediaPost B2B Buyers Say Research & Data Are Key Factors in Content Shareability, Memorability Just over half of B2B buyers consider content that uses research data to be a key factor in making it memorable and more apt to lead to contacting a brand for further information, while storytelling that resonates with B2B buyers was also a top component of effective content, according to recently-released survey data. MarketingCharts [bctt tweet=”“There are countless amazing people and companies with stories worth telling
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B2B Marketing News: Social Becoming Top B2B Media, B2B Content & Lead Tactics Studies, & Marketers Concerned Over Twitter Takeover