May 20
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What B2B Buyers Want From Tech Vendors Right Now 55 percent of B2B buyers say it’s appropriate for marketing efforts to continue during these challenging times, and 53 percent are presently in the market for B2B products and services, with most of those having recent new purchasing interests, according to newly-released survey data. MarketingProfs Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto Amidst an overall fall of 9 percent in April, ad spending for the technology vertical and the education and training segment were up 70 percent and 63 percent for the year, with streaming ad spend also up by some 18 percent, according to recently-released report data. Adweek Exclusive: New York Times phasing out all 3rd-party advertising data The New York Times has begun eliminating all third-party advertising targeting information, and by July the firm will instead use a fully-proprietary platform, the company recently announced.
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B2B Marketing News: Top Enterprise Firm Challenges, What B2B Buyers Want, Mobile Ad-Buy Shift, & LinkedIn’s Content Trends