In this month’s column, we’ll take a quick refresher course on what goes into writing great ads and then we’ll evaluate a few recent ads to see if they make the grade. Well-written ads define your brand, differentiate your products from competitors, give searchers important information about your features and benefits and create long-lasting competitive advantages for your campaigns. *** Read the full post by clicking on the headline above ***

Excerpt from:
Back to School Time: A Refresher Course on Writing Great Ads

Tags: paid search

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